Students pay 25 cents to ride the bus from June 1 through September 3
Who says a quarter doesn’t buy much nowadays?
For the third year, the Riverside Transit Agency (RTA) is rolling out a special 25-cent fare for students who ride the bus between June 1 and September 3. That means anyone in grades 1-12 with a valid school ID can ride for a quarter to the movies, the beach, a friend’s house — anywhere RTA buses goes, anytime they operate.
RTA Chair Art Welch said the special rate is a great way for students to find a safe and affordable way around town during summer break. Plus, with comfortable seating, free Wi-Fi service and USB charging ports, RTA buses offer a world-class travel experience that is both safe and reliable, he said.
“We are thrilled to bring this program back for another year,” Welch said. “It has really gone a long way in changing young people’s perception about riding the bus.”
The quarter rides couldn’t come at a better time. Beginning June 18, RTA will make it easier to reach the beach thanks to expanded seasonal service on CommuterLink Route 202. The express route will provide additional weekday and weekend trips to the Oceanside Transit Center through September 3. Roundtrip cost is usually $6 but students ride for a quarter each way.
For years, RTA has provided discounts on youth bus passes, but this new approach to offering rides for a quarter has been a hit among young riders. In fact, when RTA launched the quarter-rides during the summer and winter breaks of 2016, youth ridership climbed by 44,000 boardings. RTA expects ridership to get another boost this summer thanks to the 25-cent fares.
Perhaps the program’s biggest benefit is the fact that students don’t need to worry about carrying or losing a bus pass. The cash discount provides immediate savings and instant access to all buses, including CommuterLink express buses which serve more distant destinations. Plus, rather than spending money on bus fare, students can have more cash in their pockets when they arrive.
Getting to and from the bus stop may require a short walk, skateboard or bike ride. And yes, students can take their bike, surfboard or boogie board on the bus. While a school ID is the preferred method of getting a 25-ride, bus drivers also accept RTA Youth ID cards, or California driver’s licenses or state IDs showing the rider is under 19 years old.
RIVERSIDE, CA — May 21, 2018