RIVERSIDE, CA — August 31, 2023 — Fridays are getting even better! Beginning this week, anyone can ride Riverside Transit Agency (RTA) buses for free on Fridays.

By using the GoMobile app, customers get unlimited free rides anywhere RTA buses go, anytime they operate. The free rides are a great way for customers to catch an affordable trip around town. Whether it’s a trip to work, school, shopping or a friend’s house, customers simply use the GoMobile app when they board and no payment is necessary.

RTA Chair Linda Molina said the free rides are another great incentive to ride the bus.

“This is a new opportunity for RTA to thank its longtime customers for riding the bus and give new ones another incentive to get on board,” Molina said. “Free rides are also a great way to remove cost barriers for connecting our customers with their destinations.”

The free trips apply to all local, CommuterLink and GoMicro buses through June 2024. The promotion is made possible by a grant from the state-funded Low Carbon Transit Operations Program.

The free rides are the latest in a series of promotions RTA is offering customers. This summer, RTA offered 25 cent rides to all passengers. The Agency has also offered reduced monthly passes and 25 cent trips for youth, seniors, disabled and veteran passengers thanks to the Board of Directors’ ongoing support for fare programs to help remove financial barriers to transit.

All those promotions have gone a long way in getting more people on the bus and reducing harmful vehicle emissions. This year alone, RTA buses have carried 1.8 million reduced-fare boardings, eliminated nearly 9.8 million vehicle miles on the road, and saved the equivalent of four thousand metric tons of greenhouse gas emissions.

“With friendly drivers, comfortable seating, free Wi-Fi service, and a safe environment, RTA buses offer a great reason to leave your car at home and let someone else do the driving,” Molina added.