RTA is offering customers the chance to win a $100 Visa gift card for participating in an on-board survey from October 31 through November 10. The voluntary survey, which will be performed by surveyors on board the bus, is designed to help RTA identify how customers travel, what routes they use, what times they ride, and how the Agency can better meet customers’ changing travel needs. RTA will use the feedback to analyze existing ridership trends and identify parts of the system that are most in-need of improvement. RTA will also conduct phone and online surveys to reach non-riders and learn about how they travel.